Social Media Is Useless

Social media is completely useless, it can accomplish nothing. We talk about the newest applications and social networks as if they are the cure all for solving every problem. They aren’t the solution, people are. Social media serves as a catalyst that can allow people to build communities to solve problems, support causes, teach, sell, etc.

Social media is worthless without great and creative people willing to take action and organize.

Read that last sentence again, because that is what many companies, agencies, and individuals forget when the start out “using” social media. Understand that it is not technology that makes awesome things like Barcamp and Coworking possible it is the countless hours of hard work people spend away from their families to make it happen. Many people don’t “get” twitter not because it is hard, but because when you start you don’t have any people to interact with.

Please take a moment to appreciate people….