Social Media Isn’t Free
Just like everything else in life, social media isn’t free, far from it. Free is the lure that got most of us started in social media and the fact that it was new and shiny didn’t hurt either.
Free Applications: The Gateway Drug
We are all lured into participation in social media by the idea of free, but though the apps are free, being active in social media isn’t. Lets do a quick break down a some realistic costs for being active in social media today. For many people free works, but for many others free leads to the need to “upgrade” both hardware and software.
So what does it really cost to have a blog, share videos and photos, be active on networks like Facebook and Twitter?
- Computer: $500 – 5,000
- Camera: $50-$2000
- Smart Phone: $50 – $400
- Cellular Data and SMS plan: $20-$60 per month
- Video Camera: $80 – $5,000
- Photo and Video Editing Software: $200 – $3,000
- Bags, cases, tripods, and accessories: $50 – $500
Software Related Expenses:
Blog: Price Tag = Entry Level – Free (blogger, wordpress.com, tumblr.com, etc.) Mid Level – Paid $5-$15 per month (not selfhosted: Typepad, Squarespace, etc) and Top level – Hosting ($5 to $100 per month) Design work or premium themes ($50 – $30,000 in fees)
Paid Media Sharing Web Applications:
Flickr: $20 per year
Vimeo: $60 per year
So if you take the low end of all of my cost esimates from this post you are looking at a cost of $1,325 to equip yourself in the first year with the entry level equipment and services needed to be an active online participant and this does not include the time investment that goes with that price tag.
Are you ready to make the investment is takes to equip yourself?
What other costs did I forget? Anybody think I am offbase with this post?