Sponsorships Should Be More About Feedback and Less About Promotion
Recently, I began thinking about the idea of event sponsorships and how social media tools like Twitter and Facebook could change the way companies approach sponsorship opportunities. Traditionally, sponsoring an event meant handing out swag, having over sized booth displays, and having sales reps on-hand to convince attendees that your product rocks. Their is absolutely nothing wrong with this approach.
However, what if we reversed the traditional sponsorship situation and instead of focusing on promoting and selling the company focused on listening. Sure many companies have done this in the past by handing out surveys or conducting taste tests, but social media now makes this a better option. Instead of taking your 30 second time slot to plug your product at a local event, how about asking the group to reply on Twitter with their opinion of the product and pricing.
I wanted to discuss this issue deeper so I shot a quick video to further explain what I was thinking about. I hope that you will take a second to watch it.
So what do you think? Am I crazy? Is plugging product from every mountain top the best way to sell it? Or should we change our sponsorship approach?
Please leave a comment and let me know what you think.