Browsing all posts in May, 2009.
Social media marketing and social marketing are often confused for each other. Social marketing as long been a synonym for cause marketing. In thinking about how these two terms often get confused I realized: they are the SAME thing. We have fought to separate the two and make them out to be completely different. One [...]
The video below is courtesy of our friends at Google that discusses how to test Web sites using Google Web site Optimizer.
Last night I had the honor to moderate a panel as part of Triangle Tweetup. The event welcomed nearly 300 Twitter users from the Raleigh-Durham area to Bronto Software in Durham for food, fun, and great networking. As part of the event we held a mini-panel to discuss how some local organizations were using Twitter. [...]