Browsing all posts in May, 2009.

The Cause, The Hedgehog, and Social Media

Social media marketing and social marketing are often confused for each other.  Social marketing as long been a synonym for cause marketing.  In thinking about how these two terms often get confused I realized: they are the SAME thing. We have fought to separate the two and make them out to be completely different. One [...]

Video: Improving Your Site’s Search Engine Optimization

The video below is courtesy of our friends at Google that discusses how to test Web sites using Google Web site Optimizer.

Business, Brands and Twitter Panel At Triangle Tweetup

Last night I had the honor to moderate a panel as part of Triangle Tweetup. The event welcomed nearly 300 Twitter users from the Raleigh-Durham area to Bronto Software in Durham for food, fun, and great networking. As part of the event we held a mini-panel to discuss how some local organizations were using Twitter. [...]