Brands in Public
Wednesday, 23rd September 2009
Seth Godin has launched a new effort to provide public pages for brands called “Brands In Public” Can offical public brand pages work? Is that even what people want?
I think customers want interaction from brands and that they don’t need official pages to make that happen. Expections are shifting and they want brands to come to them. It seems like Seth is working on an outdated idea…
Seth Godin
Wednesday, 23rd September 2009 at 9:05 am
I guess the question is “where”?
Brands would be happy to “come to them” if they only know where the them was.
Google continues to encourage people to go to the information they seek out. If you Google a brand, or the name of a brand and a controversy or issue, where will Google take you? Can a brand be at every one of those places? The goal of BIP is to have a totem pole so that at least the brand knows there’s a good place to start their response trail…
EM
Monday, 5th October 2009 at 1:48 pm
I guess the question is “where”?
Brands would be happy to “come to them” if they only know where the them was.
Google continues to encourage people to go to the information they seek out. If you Google a brand, or the name of a brand and a controversy or issue, where will Google take you? Can a brand be at every one of those places? The goal of BIP is to have a totem pole so that at least the brand knows there’s a good place to start their response trail…