Comments on: Brands in Public http://digitalcapitalism.com/2009/09/brands-in-public-template/ Social Media Marketing, Technology and All That Is Online Fri, 05 Mar 2010 23:45:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: EM http://digitalcapitalism.com/2009/09/brands-in-public-template/comment-page-1/#comment-5568 EM Mon, 05 Oct 2009 21:48:44 +0000 http://digitalcapitalism.com/?p=496#comment-5568 I guess the question is "where"? Brands would be happy to "come to them" if they only know where the them was. Google continues to encourage people to go to the information they seek out. If you Google a brand, or the name of a brand and a controversy or issue, where will Google take you? Can a brand be at every one of those places? The goal of BIP is to have a totem pole so that at least the brand knows there's a good place to start their response trail... I guess the question is “where”?

Brands would be happy to “come to them” if they only know where the them was.

Google continues to encourage people to go to the information they seek out. If you Google a brand, or the name of a brand and a controversy or issue, where will Google take you? Can a brand be at every one of those places? The goal of BIP is to have a totem pole so that at least the brand knows there’s a good place to start their response trail…

]]> By: Seth Godin http://digitalcapitalism.com/2009/09/brands-in-public-template/comment-page-1/#comment-5320 Seth Godin Wed, 23 Sep 2009 17:05:35 +0000 http://digitalcapitalism.com/?p=496#comment-5320 I guess the question is "where"? Brands would be happy to "come to them" if they only know where the them was. Google continues to encourage people to go to the information they seek out. If you Google a brand, or the name of a brand and a controversy or issue, where will Google take you? Can a brand be at every one of those places? The goal of BIP is to have a totem pole so that at least the brand knows there's a good place to start their response trail... I guess the question is “where”?

Brands would be happy to “come to them” if they only know where the them was.

Google continues to encourage people to go to the information they seek out. If you Google a brand, or the name of a brand and a controversy or issue, where will Google take you? Can a brand be at every one of those places? The goal of BIP is to have a totem pole so that at least the brand knows there’s a good place to start their response trail…

]]>