5 Reasons I Am Joining HubSpot
Change can be challenging, but at its core, it is truly exciting.
I am joining the marketing team at HubSpot in Cambridge, MA.
For nearly six years, I have lived in Raleigh, NC and loved every second of it. It is hands down one of the best places to live in the U.S. The social media community in Raleigh is thriving, and I am proud that I was able to be a part of it from the beginning. It has grown to a level of activity that I am not sure anyone expected. In making this change, I leave an amazing community behind, but Wayne, Jeff, Ryan and others will keep the Triangle one of the leading social media communities in the U.S.
Leaving Raleigh also means saying goodbye to my friends and coworkers at Howard, Merrell & Partners (HM&P). If you are looking for a full-service agency who is capable of great strategy and execution, then hire them. I mean it. They rock. I have learned a lot working with the smart people and clients of HM&P, and I leave convinced that the agency’s work will only continue to be stellar!
Raleigh will always feel like home and there is much I will miss. But it is time to look forward.
5 Reasons I Am Joining HubSpot
1. I Want To Change The World
At their core, I think everyone wants to change the world. I am no different. HubSpot is already changing the world. They have transformed the way that businesses market their products and services using the Internet. Inbound marketing is the future of business development. HubSpot has gone from an early stage start-up to a more than 100 person company that has taken the clear lead in the inbound marketing industry.
2. HubSpot Is A Platform, Not A Product
If you have spent more than five minutes talking to me, then you likely know that I firmly believe that great businesses in the future will focus on platforms instead of products. HubSpot has successfully created a platform that helps business owners more efficiently generate leads and sell products and services. HubSpot’s platform is similar in potential and scale to those built by other great companies, like Apple and Google.
3. Taking B2B Social Media To The Next Level
I have spent the last year contributing to SocialMediaB2B.com, a multi-author blog I started with Jeff Cohen. During the course of the past year, I realized that a great deal of education is needed to help B2B companies understand and improve how they use the Internet to grow their business. HubSpot has been helping B2B companies learn since the company started. This opportunity provides me with the ability to help more business owners understand B2B social media.
4. Marketing Services Are Becoming Commoditized
Marketing services companies, from big agencies to consultants, are about to go through a major change. Ideas and great content are more valuable now than ever before. However, the business models and structure of service-based companies are going to change due to the democratization of media, reduced point of entry into marketing provided by the web, and increased focused on ROI. The recent launch of the new HubSpot Service Marketplace provides solid insight into how the industry is likely to change and how HubSpot is positioned to succeed in this evolving market.
5. HubSpot Is Defining An Industry
HubSpot created the inbound marketing industry and is shaping how it evolves in the future. Being involved with a talented group of people who also have the opportunity to shape an entire industry is a rare opportunity.
I will be part of the marketing team at HubSpot, focusing a large part of my time making the HubSpot Blog the best Internet marketing blog on the web. I am excited to join the amazing team at HubSpot and becoming a part of the Boston community.
Thanks to my friends, family, colleagues, and especially my amazing wife, who have supported me during this transition.
If you want to learn more about HubSpot, please feel free to contact me at: KBodnarATHubSpotDOTcom
kbodnar32
Wednesday, 24th February 2010 at 6:10 am
5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
rickburnes
Wednesday, 24th February 2010 at 6:13 am
Thrilled that @kbodnar32 is joining @hubspot: http://bit.ly/cUzMKf
This comment was originally posted on Twitter
jefftippett
Wednesday, 24th February 2010 at 6:15 am
@kbodnar32 Congrats. @HubSpot is getting one brilliant and cool person. http://bit.ly/cUzMKf
This comment was originally posted on Twitter
deirdrereid
Wednesday, 24th February 2010 at 6:15 am
Congratulations! Wow, u will be missed. What about @ncwinetv? MA version? RT @kbodnar32: 5 Reasons I’m Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
Wayne Sutton
Wednesday, 24th February 2010 at 6:15 am
Congrats! Going to miss you in NC. Hubspot is lucky to have you.
Still no matter where you are it’s #worlddomination ! Good luck!
Mike Volpe
Wednesday, 24th February 2010 at 6:19 am
Welcome! So glad to have you on the team helping us continue to deliver on the things you talk about in this article.
ayb
Wednesday, 24th February 2010 at 6:20 am
Wow, congrats Kipp! -> RT @waynesutton: RT: @kbodnar32 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
Critter
Wednesday, 24th February 2010 at 6:21 am
Congrats mate
bobbymcdonald
Wednesday, 24th February 2010 at 6:24 am
Congrats! RT @kbodnar32: 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
jessredman
Wednesday, 24th February 2010 at 6:26 am
Congratulations! You’ll be missed. A lot. RT @kbodnar32 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
djwaldow
Wednesday, 24th February 2010 at 6:28 am
Now this is awesome! @kbodnar32 joining @HubSpot – http://idek.net/15e4 – Makes me smile for both…win/win.
This comment was originally posted on Twitter
JasonPeck
Wednesday, 24th February 2010 at 6:29 am
CONGRATS!! RT @kbodnar32: 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
coachdbrown
Wednesday, 24th February 2010 at 6:31 am
Soc Media Link: Kipp Bodnar Joins HubSpot | Digital Capitalism: About the Author. Kipp Bodnar do.. http://bit.ly/aPm72P
This comment was originally posted on Twitter
Rick Burnes
Wednesday, 24th February 2010 at 6:32 am
Great post Kipp!
We’re thrilled to have you on the team here @hubspot.
We have lots of exciting opportunity and work ahead of us!
Andre Blackman
Wednesday, 24th February 2010 at 6:35 am
Congrats Kipp! Sorry we couldn’t have connected more but thanks for making it such an inviting transition down here! Keep up the great work.
Peter Caputa
Wednesday, 24th February 2010 at 6:43 am
Welcome aboard, Kip. I’m very excited to have you join our team.
From my vantage point, working with all of our agency partners, I disagree with you on one point. I do NOT think that good agencies will be comoditized. In fact, I think the ones that embrace inbound marketing will make more $ as they differentiate themselves from agencies who don’t really provide an ROI.
The services marketplace is meant to a) help companies find the best providers and b) give visibility to the best providers. We have asked partners to be transparent about their pricing, to make it easy for small businesses to provide the services they need when they need it. But, we’re actually seeing prices go up on average, especially for the best firms. And they’re still growing their business, hiring new employees, signing up retainer clients, etc!
There are certainly companies that are comoditizing the marketing services industry like 99designs or Demand Studios where writers and designers churn out content for very low dollars, or even just the hopes of getting paid. Our partners are earning a solid living and building great businesses on top of our software platform and our marketplace.
KarlieJ
Wednesday, 24th February 2010 at 7:00 am
Yay Kipp! RT @kbodnar32: 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
Gradon Tripp
Wednesday, 24th February 2010 at 7:04 am
Congratulations, Kipp! I look forward to connecting with you around Boston soon!
repcor
Wednesday, 24th February 2010 at 7:43 am
Kipp Bodnar Joins HubSpot | Digital Capitalism http://bit.ly/aid8Z7
This comment was originally posted on Twitter
Kelly Rusk
Wednesday, 24th February 2010 at 7:52 am
Congrats Kipp!
As a Hubspot customer, I can definitely say you’re making a great move. From what I’ve experienced so far it’s a great company. Best of luck!
Kelly
btrandolph
Wednesday, 24th February 2010 at 7:56 am
congrats to both! kipp, please bring some bbq w you. RT @repcor: Kipp Bodnar Joins HubSpot | Digital Capitalism http://bit.ly/aid8Z7
This comment was originally posted on Twitter
ryalcurtis
Wednesday, 24th February 2010 at 8:27 am
Congrats, Kipp. Make us proud. RT @kbodnar32: 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
joesharron
Wednesday, 24th February 2010 at 8:30 am
Welcome to the Hub Kipp … Kipp Bodnar Joins HubSpot http://bit.ly/aid8Z7
This comment was originally posted on Twitter
sfindle
Wednesday, 24th February 2010 at 8:42 am
Agreed! RT @jessredman: Congratulations! You’ll be missed. A lot. RT @kbodnar32 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
Brian Halligan
Wednesday, 24th February 2010 at 8:59 am
Looking forward to working with you, my friend!
Kipp Bodnar
Wednesday, 24th February 2010 at 9:17 am
Brian,
Thanks for the opportunity. I am very excited!
Kipp
Dharmesh Shah
Wednesday, 24th February 2010 at 11:07 am
This is awesome. Well aboard to the HubSpot team.
We’ve saved a lot of fun stuff for you. You’re going to have a great time.
dharmesh
Wednesday, 24th February 2010 at 11:33 am
Kipp Bodnar Joins HubSpot — Woo hoo! http://bit.ly/aid8Z7
This comment was originally posted on Twitter
Taariq Lewis
Wednesday, 24th February 2010 at 11:51 am
Congrats Kip and welcome to Cambridge, MA! congrats to the HubSpot team for the win.
newmediaclay
Wednesday, 24th February 2010 at 12:06 pm
Congrats @kbodnar32. Enjoy Boston! RT @dharmesh: Kipp Bodnar Joins HubSpot — Woo hoo! http://bit.ly/aid8Z7
This comment was originally posted on Twitter
jeffreylcohen
Wednesday, 24th February 2010 at 12:35 pm
Was it something I said? 5 reasons @kbodnar32 is joining @Hubspot http://bit.ly/aid8Z7 Seriously, big things are on the way from Kipp.
This comment was originally posted on Twitter
robert callaghan
Wednesday, 24th February 2010 at 12:54 pm
Totally agree with your points above, its platform not a product.
I spent a few weeks in the Hubspots offices and couldn’t have met a nicer group of people, big congrats from, Dublin, Ireland
Rob
Brian McDonald
Wednesday, 24th February 2010 at 1:06 pm
Great news and congrats on your new position! Hubspot is a great company and I love their tools!
IlinaP
Wednesday, 24th February 2010 at 1:26 pm
So glad I got to share a kitchen w/ this smarty pants! Kipp Bodnar (@kbodnar32) Joins HubSpot | Digital Capitalism http://bit.ly/aid8Z7
This comment was originally posted on Twitter
gregoryng
Wednesday, 24th February 2010 at 1:28 pm
Huge congrats Kipp! RT @kbodnar32 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
schneidermike
Wednesday, 24th February 2010 at 2:55 pm
Smart hire @bhalligan @dharmesh @mvolpe Big loss for the #triangle RT @kbodnar32 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
GwynneMurphy
Wednesday, 24th February 2010 at 3:19 pm
Congratulations Kipp!!! They are lucky to have you. NC will miss you. RT @kbodnar32 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
linksgoogle
Wednesday, 24th February 2010 at 6:11 pm
Kipp Bodnar Joins HubSpot | Digital Capitalism: Was it something I said? 5 reasons @kbodnar32 is joining @Hubspot … http://bit.ly/aPm72P
This comment was originally posted on Twitter
Jep Castelein (LeadSloth)
Wednesday, 24th February 2010 at 6:48 pm
Kipp, congrats on the new job! Everyone I talk to at Hubspot is extremely passionate about Social Media and the role that Hubspot plays in evangelizing Social Media for B2B. On top of that they are great people to work with.
iFroggy
Wednesday, 24th February 2010 at 7:58 pm
Congrats man! RT @kbodnar32: 5 Reasons I Am Joining @HubSpot http://bit.ly/cUzMKf
This comment was originally posted on Twitter
Yoav Shapira
Thursday, 25th February 2010 at 5:28 am
Welcome aboard
DJ Waldow
Thursday, 25th February 2010 at 10:07 am
Kipp –
A huge loss for the Triangle area, but a big-time win for Cambridge and Hubspot. Very pumped to see how you’ll kill it up in Beantown.
See you at the next SM event.
DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
P.S. No way to subscribe to comments via email, huh? Hook me up.
Ryan Boyles
Thursday, 25th February 2010 at 11:44 am
Kipp,
I hope you make the Hubspot Blog the best marketing blog on the planet. From your success with SocialMediaB2B.com, I have no doubt you will have a tremendous impact. I’m very happy for you and your better half and know you’ll make an exciting and fulfilling life in Boston. NC and all of us are going to miss having yaw round these parts.
Make it great,
Ryan
@theRab
PS can’t wait for SXSW
Janet M. Kennedy
Thursday, 25th February 2010 at 11:46 am
Good on you, Kip! Boston is a great town. You need good boots and good snow tires and you’ll be all set!
JasonFalls
Thursday, 25th February 2010 at 1:34 pm
Sorry I missed this yesterday – BIG PROPS @kbodnar32! He’s joining @hubspot! W00t! – http://bit.ly/9zfHBh
This comment was originally posted on Twitter
adamcohen
Thursday, 25th February 2010 at 1:38 pm
Me too, congrats! RT @JasonFalls Sorry I missed this yesterday – BIG PROPS @kbodnar32! He’s joining @hubspot! W00t! – http://bit.ly/9zfHBh
This comment was originally posted on Twitter
jeannehopkins
Thursday, 25th February 2010 at 1:43 pm
Kipp Bodnar Joins HubSpot | Digital Capitalism http://bit.ly/aid8Z7
This comment was originally posted on Twitter
arikhanson
Thursday, 25th February 2010 at 1:47 pm
Congrats Kip! RT @JasonFalls: Sorry I missed this yesterday – BIG PROPS @kbodnar32! He’s joining @hubspot! W00t! – http://bit.ly/9zfHBh
This comment was originally posted on Twitter
kylejames
Wednesday, 3rd March 2010 at 5:48 pm
@kbodnar32 I just read your post http://bit.ly/9zfHBh welcome to HubSpot bud!
This comment was originally posted on Twitter
Adam Singer
Wednesday, 3rd March 2010 at 7:50 pm
Congrats Kipp – a great choice by HubSpot! Wish you luck.
Cheers,
Adam