Browsing all posts in Marketing.
Storify is a new company that focuses on curation. Curation is the practice of group online content together in a valuable way for your readers or community. I am very impressed with this app in my initial usage. You can check out a quick “story” that I put together for interesting B2B social media articles. [...]
Brands in Public Template. Seth Godin has launched a new effort to provide public pages for brands called “Brands In Public” Can offical public brand pages work? Is that even what people want? I think customers want interaction from brands and that they don’t need official pages to make that happen. Expections are shifting and [...]
The video below is courtesy of our friends at Google that discusses how to test Web sites using Google Web site Optimizer.
Note: This post was written prior to Facebook’s formal announcement detailing which data sets will be accessible by third party developers. The web is flooded with news everyday, most of it trivial, but every once in a while we get a day that is a true game changer. Today is that day for all marketers. [...]
As the social web grows up, their is a lot of discussions on making money, but not a lot of specifics discussed. Better yet, few examples of companies innovating to increase sales in new ways. E-Commerce is nothing new to the web, but has the web gets social it to has to change. I stumbled [...]
The beauty of the self publishing platform that is the Internet is that most bloggers and contents creators start out at zero: 0 readers, 0 posts, and 0 everything. This is also the major reason that many blogs don’t get thousands of readers. Blogging, writing, and hell even life is about expectations. When you right blog posts that you think no one will read, they most likely will suck and you will be inclined to write less often then you really need to inorder to build an audience.
In the toady’s 30 second span world, we spend much of our time asking each other what is next. In marketing it was the web, then search, then blogging, then social media, but what really is next? Last week David Armano, made a big announcement that he was going to join Jeff Dachis and Peter Kim at the Dachis Corporation to focus on social business design. After reading David’s post it spurred me to write a post I have been kicking around in my head about the “future” of marketing.
All around the social media industry their is a constant complaining about people that call themselves “Social Media Experts” or “Social Media Gurus”. Most of this discussion centers around the fact that most people calling themselves these titles know very little about social media. That is the wrong thing to focus on. We should be focusing on the bigger issue. NONE of us should want to be social media experts. This is not a good long term goal. It doesn’t scale. All media is quickly becoming social, meaning the idea of a social media expert is far to general.
Don’t shoot me. I know you and everyone else on this planet is sick of hearing about Twitter every time they turn on the TV or the computer. Twitter is so over-saturated and exposed that it is hard not to be completely fed up with the frenzy. However, with this frenzy has come a lot of new interest in Twitter and I have received many questions asking: “Why is Twitter so great?” “What makes it better than my blog orFacebook?” “Why do I need yet another service?”
It is my contention that to be successful in the 21st century that public relations professionals have to become better listeners and more over MUST become creators and curators of valuable information. Meaning that PR people regardless if they work at an agency or in a corporation need to counsel their clients that the communication model has changed. Gatekeepers are breaking down and companies now have the ability to talk directly with their consumers through user generated content and search engines. The question that companies must ask themselves is what do they have to say that their customer wants to listen to.