Browsing all posts in Marketing.
Humanizing The Corporation Key To Sucess In Social Media
Some corporations get it and others don’t. While at SXSW Interactive this past week Chris Brogan organized a flash panel with social media leads from some of America’s most well-known corporations including Pepsi, JetBlue, Crocs, AMD, Best Buy, and General Motors. I was able to record the entire panel (note: it is shaky in the beginning but then I switch to a tripod) and I recommend watching the video as these companies had strong insights about using social media and integrating it into large corporations.
Experiment: Do People Really know about QR Codes?
I have talked about QR Codes a few times in the past, mainly because I see them as a great opportunity to bridge the physical and digital worlds. For a quick refresher QR codes are two dimensional bar codes that can be printed on anything from a packing slip to a movie poster. These codes serve as a portal to some type of digital action: Web site, video, text message, and even a phone call.
Examining Trends To Make You Sound Smarter
One of the best things about the social web and the Internet in general is the access it provides to people’s reactions. Services like Twitter search make monitoring for real-time reactions and trends free and easy. Understanding trends helps each of us to better comment and provide feedback on trending issues.
Godin Says Google Never Forgets… I Say Take Advantage Of It
Google is a factor in everything we do, regardless if we are happy about it or not. In a recent post marketing author and speaker Seth Godin writes about how Google never forgets, outlining how actions from the past can easily be uncovered in a quick Google search. He is correct potential employers as well as business partners are using Google to research anyone that is trying to come into their world.
How To Use Twitter To Help Market Events
Yesterday we held our second meeting of Social Media Breakfast Raleigh. We had a great turnout and I would like to thank everyone who came out to participate. As part of the event I asked Jeff Cohen to speak for a few minutes talking about how the volunteers of Raleigh Twestival used Twitter to market [...]
How To Use Micro Video For Marketing and Consumer Research
Video has become an extremely popular topic on the web since Google’s purchase of Youtube, which now seems like forever ago. One component of video that is under discussed in terms of marketing is micro video. To me micro video is really any video that is less than 90 seconds which is the limit on [...]
How Obama’s “Social” Inauguration Changed Traditional Media
Today we saw Barack Obama the 44th President of the United States take office, and I expect him to to do many things in his first term as our president, but today he did one really big thing, that should not go unnoticed. Today, Obama started a true shift in how we as a society [...]
Social Media Marketing and B2B : A Conversation with Dell’s Richard Binhammer
A while back I asked Richard Binhammer to answer a few questions of mine on the topic of social media and business-to-business (B2B) marketing. I tried to keep the questions generic in an attempt to let him take his own direction with his answers and I think he did that extremely well. Much of the [...]
Uncase Study: How Krispy Kreme Could Leverage Social Media
Note About “Uncase Studies”: Traditionally case studies are used to describe how a company or organization solved a problem. Others with similar problems can then use the case study to understand how they may solve their own problems. I will be writing an ongoing series of “uncase studies” that will outline what companies or organizations [...]
Uncase Study: How Flemings Steakhouse Could Use Social Media To Be The Expert In Steak
Note About “Uncase Studies”: Traditionally case studies are used to describe how a company or organization solved a problem. Others with similar problems can then use the case study to understand how they may solve their own problems. I will be writing an ongoing series of “uncase studies” that will outline what companies or organizations [...]
