Browsing all posts in Social Media.
Professional Organizations Suck!: Change The Model
Most professional organizations suck, they are costly and don’t deliver enough value to their members. Please tell you that you don’t hesitate when you sign and annual dues check thinking “what has being a member done for me?” I am not picking on any one organization in fairness pretty much all of them have major [...]
3 URL Shorteners To Improve Sharing and Measurement
URL shorteners are one of the things that many people sharing information on the web overlook. They try to send long URL’s within their social networks and many times the end up getting broken. The bigger issue is that the majority of people using social media are missing a huge opportunity to understand what their [...]
How To Use Micro Video For Marketing and Consumer Research
Video has become an extremely popular topic on the web since Google’s purchase of Youtube, which now seems like forever ago. One component of video that is under discussed in terms of marketing is micro video. To me micro video is really any video that is less than 90 seconds which is the limit on [...]
How Obama’s “Social” Inauguration Changed Traditional Media
Today we saw Barack Obama the 44th President of the United States take office, and I expect him to to do many things in his first term as our president, but today he did one really big thing, that should not go unnoticed. Today, Obama started a true shift in how we as a society [...]
Writers Wanted: Social Media B2B Contributors
During my years of observing social media discussions across all communities, the discussions normally focus on social media as it relates to general consumers. Their is an obvious reason that the conversation has centered primarily around them, but I would like to see a discussion grow around the use of social media and B2B organization. [...]
Social Media Marketing and B2B : A Conversation with Dell’s Richard Binhammer
A while back I asked Richard Binhammer to answer a few questions of mine on the topic of social media and business-to-business (B2B) marketing. I tried to keep the questions generic in an attempt to let him take his own direction with his answers and I think he did that extremely well. Much of the [...]
Seth Godin Video: Social Networking And Business
Seth Godin the much beloved marketing guru, did a quick interview following the an event in which he talks about the business application of social networking. While agree with much of what Seth says in this short response, I would say that their is a point to having many connections on social networks: learning! I [...]
Ideas for Finding Your Voice
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Uncase Study: How Krispy Kreme Could Leverage Social Media
Note About “Uncase Studies”: Traditionally case studies are used to describe how a company or organization solved a problem. Others with similar problems can then use the case study to understand how they may solve their own problems. I will be writing an ongoing series of “uncase studies” that will outline what companies or organizations [...]
Announcing: Social Media Breakfast Raleigh
Today, I am excited to announce the launch of Social Media Breakfast Raleigh. For those of you who may not be familiar, Social Media Breakfast was first started in Boston by Byran Person and has now expanded into others cities including New York and Louisville with local organizers in each city. Social Media Breakfasts give [...]
