I spend a good bit of my free time creating content online in all forms: written, images, and video. One of the questions people most often ask is what type of video camera do you use? or what mic are you using? The short answer is, that it doesn’t matter. Equipment doesn’t make your video more interesting, you do. I think a lot of time we get caught up on the equipment, so that we don’t have to focus on the hard issues, like being interesting.

I suggest that you use what ever you have to get started and as you get better at creating good content you will figure out what the next best step in terms of buying equipment is for you. But this doesn’t answer the bigger question of: How do I make sure I am interesting?

Here are my ideas:

• Be yourself – If you try to be someone else it will be clear and you will be irrelevant.
• Establish a “trademark” – Create a saying, style, or prop that is unique to your content.
• Learn from others – Look at the content creators that people are most interested in. What are they doing that others are not?
• Understand you audience – It is impossible to create relevant content if you don’t know who you are talking to.

Bonus:
Here is a quick video Wayne and I did at SXSW to talk about how to live stream. Should give you some basic how-to information:

Click here to view the embedded video.