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Nobody Should Want To Be A Social Media Expert

All around the social media industry their is a constant complaining about people that call themselves “Social Media Experts” or “Social Media Gurus”. Most of this discussion centers around the fact that most people calling themselves these titles know very little about social media. That is the wrong thing to focus on. We should be focusing on the bigger issue. NONE of us should want to be social media experts. This is not a good long term goal. It doesn’t scale. All media is quickly becoming social, meaning the idea of a social media expert is far to general.