All around the social media industry their is a constant complaining about people that call themselves “Social Media Experts” or “Social Media Gurus”. Most of this discussion centers around the fact that most people calling themselves these titles know very little about social media. That is the wrong thing to focus on. We should be focusing on the bigger issue.  NONE of us should want to be social media experts. This is not a good long term goal. It doesn’t scale. All media is quickly becoming social, meaning the idea of a social media expert is far to general.

What should we want to be then? I contend that we should look to fill a niche within the broader social media industry. Some folks should focus on creating great written content, while others could peruse web audio and video distribution.   Or you could want to become an expert in the social web’s application on a particular niche like B2B.  Regardless what your goals are, I can tell you the if you say you are a social media expert that will be a quick assurance to me that you don’t know what you want to do.

I have some additional thoughts on this topic in this video:

Click here to view the embedded video.

Agreed? Think I am crazy?